Top 5 Drawing & Coloring Apps in New Zealand Q2 2023

In Q2 2023, the top 5 Drawing & Coloring apps on the unified platform in New Zealand showcased diverse performance trends. This analysis, based on data from Sensor Tower, delves into the key metrics for each app, including weekly downloads, revenue, and active users.

Drawing Carnival from Crazy Labs saw a fluctuating download trend, starting at 4.3K in the last week of March and dipping to a low of 1.1K in mid-May before climbing back to 1.5K by the end of June. Active users for this app steadily increased from 4.3K to almost 9.9K over the quarter.

Happy Color by Numbers Game by X-Flow maintained a consistent download rate, ranging from 1.2K to 1.7K weekly. The app's revenue showed minor fluctuations, peaking at $92 in mid-April and stabilizing around $58 by the end of June. Active users remained relatively steady, hovering around 14.5K to 15.5K throughout the quarter.

Phone Case DIY, also from Crazy Labs, experienced variable download numbers, with a slight recovery from a low of 787 in early May to 1.4K by late June. Active users showed a general decrease from approximately 15.3K to 14.3K over the same period. The app's revenue remained minimal, with occasional small spikes.

Pixel Art － Color by Number by Easybrain Ltd had a stable download trend, starting at 898 and peaking at 1.5K by the end of June. The app generated consistent revenue, with weekly figures typically ranging between $82 and $197. Active users grew from about 10K to 11.1K over the quarter.

Color by Number：Coloring Games from Wildlife Studios showed a slight decline in downloads, from a high of 1.1K in early April to around 715 by the end of June. Revenue for the app was strong, with weekly earnings ranging from $266 to $417. Active users experienced a peak of 5.6K in mid-April but declined to 4.1K by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.